The McFly 2015 Project
 In 1989, zillions of fans trooped to movie theaters to see Marty McFly, his fabulous flying DeLorean, and his futuristic Nike high-tops in "Back to the Future 2." The throngs may have been legion, but only few enthusiasts remained dedicated enough, years later, to agitate for Marty's power laces to be available for purchase on present-day shelves.
Meet Mickey Maloof. In April of this year, the Montreal-based sneaker fiend and his brother Charles launched The McFly 2015 Project, "a grassroots movement" to encourage Nike to actually make and sell the legendary McFly 2015, "the Holy Grail of all sneakers," according to Mickey. This may seem like the sartorial version of David and Goliath. After all, Cool Hunting attempted to coax another sneaker giant, Adidas, into producing a sneaker featured in Wes Anderson's "The Life Aquatic With Steve Zissou"—and failed. The Maloof brothers aren't the first to pursue this brand of "sneaker activism," either. But the kicks-loving duo has seen some encouraging developments lately. Wired featured their plight. Forbes.com dropped a mention. The uber-hip Coudal Partners produced a post. And the U.K.'s Guardian wrote an article in the actual, hold-it-in-your-hands print edition. How did the Maloofs react to the venerable paper's coverage? "We screamed like teeny boppers," Mickey says. But most encouraging of all, the number of people who have signed the online petition at McFly2015.com has surged. As of this moment, the count is nearing 50,000 e-signatures. The team of two has also grown. The Canadian pair now has a group of people working on the site. (Check out the animated commercial they produced.) Their next plans? Here's Mickey: "We will be entering the official McFLY 2015 project website in the upcoming Webby Awards ("Better than the Oscars"), we are hoping to get nominated and win! The project website will be entered in the Weird category (we did not fit in any other category)." "In other news, we have got a super limited number of the official McFLY 2015 T-shirt coming soon... it is gonna be the softest, smoothest, best-looking T-shirt available anywhere." These brothers didn't get where they are without a strong strain of confidence. Though Mickey demurred when we asked if Nike has responded to their efforts, we can only hope the footwear titan has taken notice. Hopefully soon, we'll all be looking fly in McFlys 2015.
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