A writer by profession, a "liberal schlub" by political persuasion, and a New Yorker by residence, Colin is "no eco-expert." And yet, since launching No Impact Man in February, this 43-year-old blogger has parachuted straight into the limelight about green living.

Colin and his wife, Michelle, have dedicated themselves to spending one year without any "net environmental impact." On his site, Colin chronicles their attempts at doing so while living in a 750-square-foot apartment with a toddler, a dog, and an unplugged fridge. A welcoming attitude toward comments and movingly composed posts such as "The difficulties of living in the gray," "Making bread," and "Why bother?" have garnered Colin a web following, a book deal, and a documentary film crew.

But most importantly, Colin's blog conveys the genuine enthusiasm and commitment of one couple trying to make a difference in their world. It's impressive—and inspiring. In that sense, No Impact Man packs a big impact. And we're glad for it.

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