Japander.com
As 2007 comes to a close, we're marking 12 years of Yahoo! Picks. To celebrate, we've called up some of our favorite features from the past dozen years. Today's Pick originally ran August 6, 2002. Here it is again, still tracking that glorious mix of American star wattage and Japanese products:
"This site defines a Japander as "a western star who uses his or her fame to make large sums of money in a short time by advertising products in Japan that they would probably never use." Watch Hollywood stars from Dan Aykroyd to Catherine Zeta-Jones shill for Japanese drinks, cars, and other products. Madonna wields a samurai sword and claims she's "pure" in support of some clear, drinkable product. A half-naked Harrison Ford hangs out in a steam room and praises the taste of a good, cold frosty beer. Arnold Schwarzenegger plays mah-jong to promote "Genki" drinks. Leonardo DiCaprio pushes credit cards and cars. Winona Ryder gets giggly in bed with her Caffe Latte packaged drink. And there are three full pages of Brad Pitt—most clips find him hawking Edwin, which, we suspect, is a brand of jeans given how much the camera lingers on Pitt's posterior. Some might call them sellouts; we just call them entertaining."
Also check out our votes for the Best Picks of 2007. Enjoy!
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