| April 03, 2007 |
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Montana Meth Project
 "Big sky country." "Land of shining mountains." "The last, best place." The free-spirited, wind-scoured state of Montana inspires many names. But "ground zero for Meth" isn't one we hear that often. Yet, the savage effects of Methamphetamine are suffered daily throughout the Western state. The highly addictive stimulant is the #1 cause of crime in Montana. It costs the state millions each year in foster care, incarceration, and substance treatment. And it's killing or maiming the souls most susceptible to it, the young people who live here. Since 2005, the Montana Meth Project has fought the drug with TV, radio, and print ads designed to "graphically communicate the risks of Meth use" to teens. Forget "this is your brain on drugs." These grim, gorgeously crafted clips are some of the best we've seen about substance abuse. Here's hoping they succeed in their mission. We want Montana to always be the last, best place.
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