| September 15, 2006 |
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GOOD
It  started with Political NASCAR. The image of Hillary Clinton and Rick Santorum zipped into suits emblazoned with their sponsors' logos rated an immediate spate of emails to friends. The speedway satire also introduced us to the new magazine Good. Officially launched this month, Good aspires to no less than creating "content that matters" for people "who give a damn." And frankly Scarlett, we do. We like the way politics mingles breezily with culture and humor, profiles of punk capitalists jostle with pieces on up-and-coming organic farmers, and 10 reasons one Russian loves America mix with an essay on why you never learned to read. The cleverly titled sections may get too involved in being bright and witty ("Look," "Transparency," "Fieldwork"), but we still settle in to them on our late-afternoon latte breaks. Some of the sections remain print only, but the site (so far) is a treasure trove of stuff that's smart, sassy, and, yeah, good. (in Society and Culture Magazines) |
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