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May 15, 2006 Previous | Next
Adidas Adicolor Video
The screenshot'80s was the Worst. Decade. Ever. Despite the trend to celebrate the days of Reaganomics, fluorescent T-shirts, and crimped hair, we refuse to cave to the pressure. We admit, however, that one funky phenomenon from 20 years ago deserves to see the light of day again: the Adidas Adicolor. To regale in the revival of these customizable sneakers—ambitiously updated for the 21st century—Adidas solicited seven short films from innovative directors, each dedicated to a different color. A few of our favorite hues:
  • Pink: A coming of age film, creepy in pink.
  • Black: Stop-action saga of a lovelorn Panda bear. Existential and bizarre is the new black.
  • Green: Two elderly couples get splattered with little green pellets, and love it. Stanley Kubrick meets paintball.
  • White: Porn star Jenna Jameson plays bash-em-smash-em dressed in ivory short-shorts, and collapses in a sweaty heap. Whew.
(in Fashion > Footwear)
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