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March 17, 2006 Previous | Next
Errol Morris Commercials
Many screenshotfilm fans know Erroll Morris from his popular and incisive documentaries. But many may not know that Morris helps pay the bills by directing lots -- and we mean lots -- of commercials. He has brought his distinctive style to Citibank, Toyota, Volkswagen, and Quaker Oats, among others. The spots often reflect the type of style you'd expect from a documentarian whose primary technique is interviews: plenty of close-ups and an emphasis on individual personalities. Some of the ads are subversive, some iconoclastic, and some just plain strange, such as this Miller ad featuring the line: "How can a man chauffeur all that man-juice and not cave to the temptation to drink it?" But that's nothing compared to this Levi's spot, featuring a cab driver's anecdote about an S&M-practicing transsexual. And here's our favorite. (in Television)
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