| July 24, 2004 |
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Branding of Polaroid, 1957 - 1977
Creating  a global brand out of thin air is like trying to harness the power of the tides. The marketplace can come crashing down on you, leaving you high and dry. This fascinating look back at how Polaroid forged its brand from 1957 to 1977 demonstrates the power of design, function, and intelligence. Illustrious designer Paul Giambarba, the man who began Polaroid's corporate image development in 1958, uses a weblog format to post his thoughts on different subjects of Polaroid brand history every day. Start at the beginning to see how a change in typeface made a huge difference, and then trace the history of Giambarba's colorful designs for the camera company. Or you can browse through the categories for a linear jaunt through Giambarba's time at Polaroid. Whatever path you choose, you'll be exposed to an utterly fascinating story. (in Marketing & Advertising) |
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