| July 4, 2004 |
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The Living Room Candidate
Once  considered an indignity or gimmick, campaign ads have become integral to the success of a presidential candidate. The messages -- delivered in 30-second snippets -- have transformed elections and been transformed in the process. Updated for 2004, this well-designed and compelling site offers more than 250 presidential campaign TV commercials dating from 1952. Comparing Eisenhower's 1952 cute "I Like Ike" cartoon to the attack ads seen in the past few campaigns demonstrates how much the run for the White House has changed. This site is an engaging resource for anyone interested in the evolution of political theater. |
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