| July 1, 2004 |
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The Ivory Project
Since  introducing Ivory soap in 1879, Proctor & Gamble has made some bold claims about the product. Sure, the time-honored slogans "99 and 44/100ths Percent Pure" and "It Floats" are easy to verify -- have any chemist check the soap's ingredients or simply throw a bar into a tub of water. However, the vintage ads found at this collection of soap ephemera compiled by the Smithsonian make it apparent that a certain soap company touted some rather slippery sentiments. For example, in 1928 housewives were assured that Ivory would keep their hands looking young despite the demands of hosting a dinner party. Ten years later, Ivory purportedly saved the love life of a rather stinky sailor. And way back in 1885, the Proctor & Gamble folks would have us believe that even rats appreciated the purity of Ivory. Maybe that's how the term "squeaky clean" came about. (in Collecting) |
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