Medicine and Madison Avenue This collection of medicine ads reflects society's attitudes towards health and sanitation in the early 20th century. A 1928 ad peddles a cough syrup that is "better than whiskey for colds and flu" -- mind you, the syrup is 10% alcohol. Another ad from the '20s claims "women's minor ills come from one cause" -- chronic constipation, of course. Wartime paranoia infiltrates advertising in this WWII-era mosquito insecticide ad that screams, "Kill the enemy who's after your blood!" Finally, a more gentle 1958 ad pays homage to toilet paper, "the most noticed little luxury in your home." (in Health > Medicine)